The 2024 PSAid, a public service announcement contest by the U.S. Agency for International Development (USAID) Bureau for Humanitarian Assistance (BHA) kicks off in January 2024.
The PSAid contest was developed to challenge college students to produce public service announcements (PSAs) that creatively articulate why “Cash is Best” when helping people affected by emergencies and disasters overseas.
Students can enter as a group or individually and can produce PSAs in the following categories:
- Static Image – An ad that can appear in a magazine, newspaper, or online. Can include a digital ad, social graphic or infographic.
- GIF – a short (10 seconds or less) animated image with no sound.
- Video – must be exactly 15 or 30 seconds in length.
More communications will follow ahead of the contest, but some key dates are:
Contest submissions will be due on Monday, March 11 and winners will be announced the week of April 15.
The PSAID website has contest rules and guidelines as well as past winning PSAs, and a video. You can find a one-pager with additional details here.