The U.S. Agency International Development’s Center for International Disaster Information (USAID CIDI) is holding an annual PSAid contest challenging U.S. college students to create PSAs that creatively articulate why “Cash is Best” when helping people affected by disasters across the world.
The PSAid contest provides a hands-on opportunity to equip your students with real world communications, branding, graphic design and public relations experience. Students can enter as a group, class or individually.
This year’s contest categories are:
- Video – 30-second broadcast quality PSA
- Print Ad – High resolution, full page print PSA with a banner ad version for media outlets’ websites
- Digital Image – Any type of graphic or image that can be used online to convey the Cash is Best messaging, can be static or animated
Previous winning PSAs have reached over one billion people! For example, winning video PSAs have aired during episodes of 2 Broke Girls, Two and Half Men, Access Hollywood, Modern Family, among others. Winning print PSAs have been featured in the Washington Times, Washingtonian Magazine, Forbes, Rolling Stone, and Scientific America, to name a few. Last year’s entries and other information can be found at www.psaid.org .
The “Cash is Best” message is central to the work done by USAID CIDI, which has run the PSAid contest since 2006. USAID CIDI works to educate the public about why providing monetary donations is the best way to help people who are affected by disasters worldwide. With a cash contribution, relief organizations can purchase exactly what is most urgently needed to help survivors – without incurring any transportation or storage costs. Cash also enables relief supplies to be purchased near the disaster site, stimulating local economies when they need it most. Students who participate support this mission by encouraging good giving habits, which ultimately saves lives all over the world.
All contest submissions are due Thursday March 28, 2019 at 11:59pm PDT.
Check out www.psaid.org for more information on how to enter. If you have additional questions, please contact psaid@hkstrategies.org.