The PSAid contest was developed to challenge college students to produce public service announcements (PSAs) that creatively articulate why “Cash is Best” when helping people affected by emergencies and disasters overseas.
The PSAID website has contest rules and guidelines as well as past winning PSAs, and a video that can be shared with students. You can find a one-pager with additional details here.
What does ‘CASH is BEST’ mean?
CIDI developed the message ‘Cash is Best’ to help people remember that monetary donations (cash, credit cards, and
online direct donations to nonprofit organizations) are the best and most effective way to support communities after
international disasters, like cyclones, earthquakes or droughts.
Why is donating cash better than donating material goods like canned food and clothes?
• Sending material goods overseas is extremely costly, inefficient, and slow. Plus, it’s impossible to know what
supplies are needed at any given time because the needs on the ground are constantly changing after a disaster.
• Monetary donations can be used immediately by relief organizations to purchase exactly what is needed, when
it is needed. Monetary donations enable aid groups to purchase culturally and nutritionally appropriate provisions
close to the disaster site.
We need your help to create PSAs to educate prospective donors about why ‘Cash is Best.’