The U.S. Agency International Development\u2019s Center for International Disaster Information (USAID CIDI) is holding an annual PSAid contest challenging U.S. college students to create PSAs that creatively articulate why \u201cCash is Best\u201d when helping people affected by disasters across the world.<\/p>\n
The PSAid contest provides a hands-on opportunity to equip your students with real world communications, branding, graphic design and public relations experience. Students can enter as a group, class or individually.<\/p>\n
This year\u2019s contest categories are:<\/p>\n
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Previous winning PSAs have reached over one billion people! For example, winning video PSAs have aired during episodes of 2 Broke Girls, Two and Half Men, Access Hollywood, Modern Family, among others. Winning print PSAs have been featured in the Washington Times, Washingtonian Magazine, Forbes, Rolling Stone, and Scientific America, to name a few. Last year\u2019s entries and other information can be found at www.psaid.org<\/a> .<\/p>\n The \u201cCash is Best\u201d message is central to the work done by USAID CIDI, which has run the PSAid contest since 2006. USAID CIDI works to educate the public about why providing monetary donations is the best way to help people who are affected by disasters worldwide. With a cash contribution, relief organizations can purchase exactly what is most urgently needed to help survivors \u2013 without incurring any transportation or storage costs. Cash also enables relief supplies to be purchased near the disaster site, stimulating local economies when they need it most. Students who participate support this mission by encouraging good giving habits, which ultimately saves lives all over the world.<\/p>\n All contest submissions are due Thursday March 28, 2019 at 11:59pm PDT.<\/p>\n